We are proud to work alongside our celebrity supporters and ambassadors, whose involvement helps bring our mission to life. Through their personal stories, public platforms, and active support, they spread the message that first aid is a vital skill for everyone. Their commitment encourages more people to take action and learn how to save lives.
Myleene Klass is a musician and broadcaster who has personally experienced the life-saving impact of first aid having twice saved her daughters from choking. Since 2024, Myleene has served as St John Ambulance’s first official celebrity ambassador, building on her long-standing partnership with us.
In 2025, Myleene took her commitment even further by completing her training as a volunteer first aider, joining the frontline team to support her community. Myleene has put her skills to use already and has even helped to save a life whilst on duty. She is passionate about empowering others with the skills and confidence to save lives, whether responding to choking, cardiac arrest, or other emergencies. Myleene uses her platform to raise awareness of the urgent need for more people to learn first aid and support our campaigns and youth programmes.
Her dedication and hands-on involvement inspire others to get trained and help make communities safer for everyone.
“As an ambassador and now a volunteer first aider with St John Ambulance, I’ve seen just how powerful first aid can be. Having saved both my daughters from choking, I know these skills change lives. I’m proud to support St John in giving more people the confidence to step up in an emergency because anyone can be a lifesaver.”
Myleene Klass
Our annual Save a Life September campaign teaches thousands of people life-saving skills. With celebrity supporters including Myleene Klass, we help spread the message that everyone should feel confident to act in an emergency.
Our Hi Vis Stress Vest campaign focused on the construction industry and the mental health challenges the sector faces - but doesn't talk about. Thank you to all the celebrities who supported us including Tommy Walsh, Daniel Ashville Louisy, Ben Wade, and Ray Winstone.
Our award-winning CPR Bra campaign tackled barriers to giving women CPR. Celebrities and influencers including Ashley James, Lucy Edwards, Millie Bright, and Sharon Gaffka helped us reach new audiences and secure widespread media coverage.
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