Leading the way
We are England’s leading first aid charity and together we will grow the power of first aid by teaching more people to help in an emergency, and by delivering expert care when it matters most. We will achieve this by keeping first aid at the centre of everything we do: amplifying our purpose, setting the standard through the quality of our work, and unlocking our potential for even greater future impact.
Achieving our ambitions
Our strategy is built around three ambitions:
1. Amplifying Our Purpose - to reach more people with first aid
By the end of 2028, St John wants to:
- Train 800,000 people a year in simple first aid
- Support more than 70,000 patients annually, delivering specialist care at events, in communities and during crises
- Expand community-based education, empower young people, and build partnerships to widen access to first aid
- Strengthen emergency preparedness and response
2. Setting the Standard - to continue to set and deliver high standards in all our work
- Improve systems and processes to make it easier to volunteer, work, partner and donate
- Ensure St John remains a connected and empowering place for its people by focusing on inclusion and wellbeing
- Embed quality, reliability and trust in every patient, customer and partner experience
- Build strong, trusted partnerships to maximise impact locally and nationally
3. Unlocking Future Potential - to be ready to lead first aid into the future
- Insight - Use robust data to better inform decisions and maximise impact
- Innovation - Test and scale new ideas to help us reach more people and improve outcomes in emergencies
- Income - Build sustainable, diversified funding routes to power our first aid mission long into the future
Our strategy on a page